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  • Nishant Kataki

Digital Marketing Tips to Maximize Your Agency Profit in 2020

Updated: Oct 1, 2020

As the digital marketing industry continues to take shape with new trends and emerging technologies enter the marketplace, marketers need to embrace these changes quickly to maximize their profits. Through this blog, I will share top digital marketing tips to maximize your agency's profit.



Currently, the demand for digital services is increasing and many agencies are offering new marketing services to attract prospective clients and retain their client base. Project margins are dropping, but the clients are expecting their digital agencies to offer expert-level services.


Brands are looking for ways to strengthen their relationships with digital agencies and the agencies are struggling to attract and retain top talents. This means that every dollar and every hour they spend are really important.


Establishing a digital agency can be easy, but retaining and turning it into a profitable business is the hardest part.


In this digital era, you have every advantage to achieve your goals and boost your sales. Embracing digitalization and understanding your clients’ main priorities and their customers’ changing demands are equally crucial for digital agencies’ growth and sustainability.


By applying these useful digital marketing tips you can turn your agency into a profitable business:


Make the on-boarding process easy


Clients are the key to success for digital agencies. You can establish strong and long-lasting relationships with the straightforward on-boarding process.


If you want to leave a good impression on your clients and turn them into long-term partners, you need to show them that you have everything they want. To seal the deal you can send them satisfaction surveys, and inform them about the areas you are still improving.


Optimize your website


Improving your client’s website is important, but you may not overlook the strengthening and maintaining the SEO of your own website. Having a quality website and providing valuable information to your customers is equally significant, especially during their decision-making process.


You can make monthly checks to make sure your SEO is on track. In order to attract traffic and boost sales, you can create targeted keywords and utilize them in your content.



Choose the right tools and benefit from data



Technology is a vital investment in helping agencies to reach useful tools and key data points. Your agency should look for a perfectly integrated system and technology to make things easier for the clients. And, using some of the best digital marketing products can be a great start for it.


For SEO Rank Checking you can use Google Search Console or SEMrush. To make SEO Keyword Analysis you can use Google Adwords, Google Trends, SEMrush, and Spyfu.


Invest in your team members


One of our digital marketing tips is investing in your employees. Keep that in mind: your valuable assets and biggest financial investments are your teams. Optimizing the time spent percentage or in short, the utilization rate of your workers will provide you to have more productive team members.


If you especially do project-based works, it’ll impact your profits. You can consider using time tracking tools like Time Doctor, Timely, Everhour, or Scoro to measure the efficiency of your project profitability and your team.



Attract entry-level talents


Invest in recruiting entry-level talents and developing their skills. There is no direct correlation between the amount of someone get paid and the quality of their work or value they can provide.


The more qualified entry-level talent means, the greater value they will bring your agency and your clients. Thus, you can achieve a greater amount of profit.



Fill the gaps between talent, strategy, and technology


Clients give tremendous value in services they don’t have the knowledge or resources, which they can’t deliver internally. And so, you should spare no expense to fill the gap between talent, technology, and strategy.


But if your digital agency has rare capabilities and high demand, then you can position your agency high priced. You can train your team, evolve your services and tools with agency partner programs.



Qualify your clients


The primary job of any marketer is to drive leads and convert them into sales. Writing proposals to new potential clients can cause you a waste of time and profitability if you don’t qualify your clients.


When you qualify your clients, you can reduce the time spent on uncommitted prospects. It also can help you to ensure the clients’ interests or needs. You should track their behaviors and learn their interest through the content they read and the answers to your questions on your website.



Get paid for strategic planning



Strategic planning is one of your most valued services. Instead of charging more for it in value-based pricing, the agencies often choose to give strategic plans away for free to win clients.


If your prospective clients want these plans for free, they will never truly value your agency’s knowledge or services. It’s the primary reason why the request for proposals is impacting the agency-client relations.


Focus on performance


Having a direct and measurable impact on your clients’ bottom lines is the best way to control pricing and demand higher rates. If you determine the cost based on new leads you can increase your revenue.


If you’re not sure which KPIs matter the most, Databox can help you to visualize data and automate reporting with dozens of integrations with one customizable dashboard. You can also use other reporting tools such as Tableau as an alternative to Databox.


Improve pricing


Value-based pricing isn’t easy to implement but you can determine what services should be cost-based, and price by value. Your agency’s brand and success record can improve the client’s perception of the value of the services.


Use analytics to show how your agency creates value for a client. With value-based pricing, you can get paid proportionally for those services regardless of the amount of time spent.



Focus on campaign-based works


As the account teams become company experts, who are efficiently navigating the complexities of the industry and client diversity, campaign-based works are more profitable than stand-alone projects.


The implementation process or the strategy can be completed faster if you have well-equipped team members on their field.

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© Copyright Nishant Kataki 2020. All Rights Reserved.

In association with Blindspot Media