• Nishant Kataki

Small Business SEO Tips: 8 Ways To Improve Rankings Today

Updated: Oct 23, 2020

If you are a small business owner, it’s crucial to build brand awareness and visibility. Your business can’t grow if consumers don’t know about you. Currently, one of the best ways to build visibility is through search engine optimization (SEO). And, regardless of the industry or the business you are in, it is crucial to optimize your digital presence.

If your potential customers are searching for a product or service on Google, you need to be visible to them. And that’s where small business SEO can help you. Let's simplify it. SEO is a strategy that can help your website feature on the top of the search engine results pages (SERPs).

Although SEO can deliver exceptional results, but it requires a lot of time investment. Thankfully, some hacks can help you speed up this time-consuming process. So, let’s take a look at some small business SEO tips that can help you boost the growth of your brand.

Small Business SEO Tips: 8 Ways To Improve Rankings Today

1: Research Your Keywords Well

What are the keywords that consumers are likely to use to search for you in the search engines? Let's say, if you sell handbags, consumers may use words like “purse” or “women’s bags” in their search queries. You need to optimize your content and website for the most popular search keywords.

And, to find the right keywords, you can use tools like the Google Keyword Planner, KWFinder, or Moz Keyword Explorer.

These tools are very simple to use. Simply type in your target keyword and find all of the relevant keyword combinations for your content. Based on which keywords are the most popular, you can figure out what people are searching for.

Research Your Keywords Well

In the case of small businesses, it’s a better idea to focus on keywords in your niche. By using niche keywords, you can reach out to a smaller but more specific audience.

Let's say for example if you sell cat collars, “custom cat collar” might work better than the most popular keywords. Yes, you've heard it right, it happens because the SEO difficulty of this more specific keyword is relatively low.

2: Create A Business Listing

Second, in our list, is one of the easiest ways for small businesses to boost their online visibility is to create a Google My Business listing. And through this, business owners can control how Google’s search engine results pages display their organization.

Not only that, but Google My Business listings also help search engines to find accurate information about your business.

Open your Google My Business Page, provide your details like contact information, location, and business address. And lastly, add relevant photos to give your potential customers a glimpse of your products or office. It also gives you an opportunity to write answers to frequently asked questions about your business.

Create A Business Listing

As we know, Google My Business listings are particularly helpful to optimize your website for “near me” queries or voice-based searches. It’s an essential step to outrank your competitors in local search results.

A lot of third-party apps and services rely on Google to get data about businesses. When you update your information on your Google My Business Page, it is also transferred to these parties. And as a whole, it can represent your information more accurately and consistently across different platforms.

And through these listings, small business owners can also get insights into their customers’ behavior. With Google Insights, you can figure out how customers find you and it also shows you platforms where your visibility is low. Based on this, you can tailor your marketing campaigns.

3: Optimize Your Website For Mobile Phones

Everyday single day, the number of people who are using mobile phones to surf the internet is increasing. And, in 2018, smartphones generated 52.2% of the total website traffic. In this fast-paced world, your business needs to keep up with this changing consumer behavior.

Firstly, in order to appeal the mobile phone users is to opt for a mobile-friendly website design. Convenience and responsiveness should be at the top of your list when looking for an effective mobile-friendly website design.

Optimize Your Website For Mobile Phones

And, if you’ve optimized your web pages for mobile devices, your website visitors won’t have to zoom in or zoom out. As we all know, a good mobile-friendly website is perfectly accessible from screens of different sizes.

There's one more advantage of this strategy is that it can help you improve your search rankings. Google has made a note of the increasing number of mobile phone users around the world. And so, they updated their algorithm to reflect these changes.

With mobile-first indexing, Google checks your mobile web page design to index and determine your rankings. So, you can’t ignore mobile responsiveness in your SEO strategy.

Here is what Google recommends for businesses that have both mobile and desktop websites:

Remember, your mobile and desktop site should have the same content in crawlable and indexable formats. This recommendation applies to photos, videos, and text.

Make sure you’re using structured data on both versions of your website.

Add the same meta descriptions and titles on both versions.

4: Conduct an SEO Audit

You probably won’t get your SEO strategy right in the first go. Always remember, an effective SEO strategy is all about trial and error. And to improve your strategy, you need to analyze how your website is doing in terms of SEO.

Currently, conducting an SEO audit is very easy, but it’s a strategy that’s not implemented by many small business owners. It’s easy to miss finer details like spam score or broken links when you’re taking care of your business. That’s why one of the best small business SEO tips is to conduct an SEO audit at regular intervals.

It tells you which part of your SEO strategy you need to tweak by evaluating your website. Based on the results, you will understand your pain points and what you need to improve.

5: Create Video Content

The key to engaging your target audience, produce more video content. By 2022, video traffic will comprise 82% of all online traffic. And additionally, internet video traffic is set to grow fourfold from 2017 to 2022.

Video content can, by itself, drive more traffic. But that’s not all, now Google has also started featuring videos as snippets in response to search queries. So, the first step to leveraging video content for your SEO strategy is to produce more of it.

Create Video Content

And secondly, you also need to make sure Google crawlers understand what your video is about. And for this, it is necessary to include a corresponding text reference.

You only need to outline all of the steps or information mentioned in the video in your text reference. And also, you should use relevant keywords in your video meta descriptions and titles. You can also include transcriptions of your videos.

6: Get Quality Backlinks

Keep in mind, as a small business owner your website may be fairly new. So It can take a long time to build up enough authority and credibility to appear in search results. For that, there is a strategy that can help you minimize this time-consuming phase.

And you can get backlinks from websites that have a high Domain Authority. This not only can this help you get more traffic but it can also improve your SEO strategy.

But, when you get a backlink from a source that has a high Domain Authority, search engines view it as a stamp of reliability. By getting quality backlinks from multiple sources is the best way to boost the reputation of your small business.

For this, you can reach out to top bloggers and influencers in your niche. In case, if you are lucky, some websites may even link back to your website without your knowledge. That’s great unless the website that has linked to you is spammy.

And, if a website with questionable credentials links back to your site, your domain authority can be reduced. So, to avoid this scenario, it’s best to analyze your incoming links. If you find anything suspicious, disavow the link. There are tools you can also use like Moz Link Explorer or Google Search Console to find these links.

7: Use Internal Links

Only getting users to visit your homepage is just not enough. If you're a small business owner, your aim should be to engage your visitors so that they spend more time on your website. Get your visitors to read more of your content or view more products.

Add internal links to ensure that you redirect your visitors to other pages on your website. By getting users to spend more time on your website, you are indirectly improving your SEO. Various factors like Dwell time, average time on page, and bounce rate are all very important that affect your small business SEO.

Additionally, internal links also help make your website structure more organized. Hence, they make it easier for Google crawlers to understand your content and establish links between it.

8: Post Your Content On Different Platforms

Lastly, for most small business owners, Facebook, Instagram, and Twitter are the obvious choices for social media marketing. We all know they’re great, but you also need to look beyond these platforms to build authority quickly.

Post Your Content On Different Platforms

Quora, Pinterest, Medium, and Slideshare are platforms you can also explore to reach out to a broader audience. By growing, your presence on multiple social media platforms can give your brand more visibility and improve brand awareness. And in turn, you can get more engagement and improve your search engine rankings.


If you are a small business owner, it’s important you make people more aware of your products and services. So that your potential customers are able to find you when they are looking for a product or service like yours. This is why SEO is essential for all small businesses.

My small businesses SEO tips can help you boost your visibility and drive engagement. But remember, small business SEO is a process that requires a lot of time, effort, and patience. Still, if you know the right SEO strategies, you can boost the growth of your small business.

I hope my SEO tips have helped your small business grow. Kindly share your insights in the comments section.