10 Reasons You Need a Website For Your Business
Updated: Oct 23, 2020
Maybe your business has gotten this far without a website, you might be wondering: do I need a website for my business? So what’s the point if my business is already successful without one?
The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for every businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.
Not convinced? I'll show you ten of the biggest benefits your business can receive from even a simple website.
Top Ten Reasons why you need a website for your business
1. A website makes you look professional.
During this digital age, most of today’s consumers think a website makes your business more credible than companies who only have social media profiles. A website is also the perfect place to show off any professional certifications or awards your business has.
Even beyond that, having your own website lets you create a branded email address (e.g. Katakinishant.com) which adds a level of professionalism to all of your correspondence, especially if you’ve already used a personal email address to conduct business up until now.
2. A professional website can attract new customers through Google
Today you may be happy with the current size of your business, but every company experiences customer turnover. And to encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.
And a well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. Also, there are several free SEO tools that make it easy to optimize your website without any prior training.
3. Maximize ROI
In the digital transformation era, creating a website on free tools such as Wix.com doesn’t cost a lot of money, but provides more bang for your buck. A search engine optimized website lets you be in front of thousands of more potential consumers without spending much. It can help you reach a wider target audience for promoting your services or products. Good content on your website also influences buying decisions and commercial transactions, no matter which industry you are in.
4. Website Adds To Company’s Credibility
If you want to show the world that you take your business seriously, then it is time to invest in a professional website. Currently, in an age when more than 50% of smartphone users discover a new company or product while searching on their smartphones, not having a website can damage your credibility. According to a study, 75% of online users accepted to judge a company’s credibility based on its website’s design. In the end, people are likely to engage with a company they can trust, and the website is the stepping stone towards building that relationship.
5. Have More Constructive Conversations
Your website is the platform to answer all basic questions your potential customers may have about your business and brand. This is especially true for B2B companies. So, when people visit your website, they seek answers to basic questions like what you do, your products/solutions, your location, contact details, etc. Once they are satisfied with all that, they decide to either follow up or not. So, just remember, when you provide such information, keep it simple and short since consumers these days expect immediate gratification.
6. Compete With Other Industry Goliaths
Did you know that having a website gives you a fair chance to compete with the giants of your industry? When an optimized website is created, it can rank higher and be at the right place at the right time. So, bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. And, having a prominent position in the search results page is one of the many ways to challenge your industry Goliaths. Therefore, if you don’t dominate the Internet, you are giving your customers a reason to buy from the competition.
7. SEO Is a Cost-Effective Marketing Strategy
As we all know, every company wants to optimize the dollars in their budget, ultimately getting the most amount of bang for the least amount of buck. But, when it comes to marketing, having a website that is optimized for search can be one of the most cost-effective marketing strategies.
Are you thinking about tackling SEO yourself? I wouldn’t suggest it, after all, you have a business to run. However, there are some basic tactics that you can take to position yourself to be discovered through search.
8. Offers Social Proof
So basically, customer behavior is driven mostly by what others have to say about your business. So, even if your brand is rated 5-star on review sites like FourSquare or Yelp, people expect to see your website to get more information about the brand. Since prospective buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers and provide social proof.
9. Showcase Your Offers
It cannot be stressed enough that a website is the first interaction of your target audience with your brand. The way you position your business is totally in your control. And add to it, you can not only display your offerings with features but also provide short video tutorials or downloadable PDF instructions. But, you can also highlight your awards, testimonials, and all the features that can alleviate your visitors’ pain points. So, this increases the average time your customers spend on the website and perhaps influence their decision to contact you.
10. Your Website Stays Open 24 Hours Per Day
In the case of your business, which most likely does not operate or communicate with customers after-hours, but your website stays open 24 hours per day, 7 days per week. So, this means that even when your staff is not available to interact with people looking to do business with you, your website is accessible and able to provide very helpful information, serve as a point of contact or even allow customers to make purchases or submit orders.